SEO is the process of improving the visibility of your website in a search engine’s results. In today’s age of Internet, it is the most important tool of advertisement. It can attract more potential customers to your website and also gives you an insight into customers behavior. The main reasons why you should optimize your website are:
1. BRINGS YOUR WEBSITE TRAFFIC:
This is obviously the most common benefit of SEO. A high ranking means that you will be able to attract more customers to your website. When a customer searches for a particular product, he or she is most likely to check the top 3 or top 5 suggestions. Hence, in order to take advantage of this, you have to make sure that your website is ranked as high as possible.
2. HIGHLY REWARDING :
SEO is more rewarding than any other form of advertisement. It is an inbound market strategy; your website only appears when people are searching for a particular product. You don’t have to convince your customers to buy any particular product. All you have to do is to convince them that your website is the best place to do business. Hence, with SEO, the battle is already half won even before it starts.
When any customer searches for a particular product, then subconsciously he makes mental notes of all the websites that appear first. You automatically enter into the good books of the customer. The more you are online and in the spotlight of the targeted customers, the more likely you are to develop a good reputation.
4. MORE THAN JUST GOOGLE:
SEO does not mean only optimizing for Google. It means optimizing in big sites like Yahoo and Youtube, as well as Bing or Yelp. If you use the correct SEO strategies,then your visibility will dramatically increase in the web. Your target audience will be huge.
5. SEARCH ENGINES HAVE A LARGE MARKET SHARE:
Nowadays, search engines are very widely used. Almost 85% of customers prefer to to check online reviews before purchasing a product, and this figure is only expected to increase in the future. Hence, if you have not used SEO extensively, then customers will find it difficult to locate you. To stay in the market, it is essential to use SEO.
6. STAY COMPETITIVE:
Almost all of your competitors are surely using SEO. If you are not, then you are falling behind. You may feel that SEO is not needed now, but as the competition grows, SEO will play a huge part. It will help you beat your competitors.
7. IS IT WORTH THE MONEY:
Initially it may sound slightly expensive, but it is totally worth it. The benefits far outweigh the price that you are paying. The benefits will also last for many years to come.
8. IS IT HERE TO STAY:
Since Internet users are growing at a dramatic rate, SEO has become one of the most popular tools of advertisement. And it is here to stay, hence it is very important that you use properly.
Let us help you set it up!
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